Search Ninja admittedly is a strong analogy but if you learn Evernote’s search syntax, you can really make your Evernote workflow more efficient. Evernote’s Search Syntax – How To Be A Search Ninja It has powerful search syntax that, once learned, can make finding the one piece of information you need in a sea of notes simple. Evernote’s utility as an external brain goes up exponentially the more things you put in it. The search capabilities in Evernote are very impressive. While Evernote’s primary roles is as a note-taker, to me, it’s real value is as a vast repository of data (ideas, notes, pdfs, images) all searchable at a very granular level. It doesn’t technically help you remember as much as it provides an unattached supplemental brain that is easily searchable. The mechanism for how it helps you remember is a little indirect. While I discussed why Evernote chose an elephant for its logo and branding, it is reasonable to ask whether Evernote really helps you remember things. This comprehensive guide will teach you all you need to know to use Evernote productively. If you are new to Evernote or simply looking to improve your productivity in Evernote, you should check out my Beginner’s Guide to Evernote at the link below:īeginner’s Guide to Evernote – The Productive Engineer Elephants have remarkable ability to recall things that happened in their past and thus, an elephant is a great metaphor for Evernote. It allows you to capture ideas quickly and store them in a highly searchable database, putting your ideas in a trusted system that is easy to search. Evernote is great and storing and quickly retrieving the key data you are looking for in your notes.

The reason why Evernote chose an elephant for its logo is that Evernote’s goal is to help you remember everything important. In the English language there is a saying: an elephant never forgets.

The elephant has remained the consistent image associated with Evernote and it begs the question: why an elephant. Over the years, Evernote has gone through several design changes but one thing stays the same: the elephant logo.

Why is evernote logo an elephant